Commercializing Gender Essay - 1846 Words

Everyday Practice The everyday practice to be discussed in this paper is a common media pattern, particularly the perpetual characterization of specific gender roles in the media through the use of television commercials. To begin, for just about every product on the market there is an advertisement made to accompany it. Commercials are a common form of media, which are used for soliciting both products and services. They can be humorous, emotional, have a catchy jingle or an aesthetic appeal, or pretty much anything that would make them memorable. On the surface this type of advertising is useful, however, there is a negative side to this medium as well. While constantly being bombarded with must-have products and services,†¦show more content†¦ii. Concept The concept that will be analyzed in connection to gender oriented commercials is gendering. The concept of gendering is derived from the term gender, which is a socially constructed idea of being male and female, or in other words, mas culinity and femininity. Gender is more so about cultural and social characterizations of being masculine and feminine, rather than only taking into account the anatomical difference between men and women. Determining gender involves looking at cultural codes of conduct, attire, interests, career choice, social relations, and status within a family unit as well as physical appearance. For example, as was aforementioned, a typical idea of masculinity may be physical strength and height and a primary wage-earner position in the family unit. In addition, femininity is commonly associated with refined features, patience and being a home-maker. The question here is, where do these ideas of gender come from? Gendering is the process through which ideas of gender become the norm over and at any given time. According to social constructionist theory, ideas of gender may be affected by political and social changes, and may simply be determined by specific cultural norms and even the integrat ion of different cultures together. Brock, Raby and ThomasShow MoreRelatedThe Effects Of Visual Aids On Children897 Words   |  4 PagesThroughout the many many years of marketing companies have used visual aids to attract their desired audiences, in doing doing this they tend to reinforce gender stereotypes whether they did it purposefully or not. One advertisement that enforces the everyday gender norm is a Hans socks commercial from 2009, In the commercial you have the Father the son, and the mother in the same room, the father is dipping his son’s foot within a bucket of white paste in order to create socks that comfortably fitRead MoreGender Roles Are Not New For History1556 Words   |  7 PagesGender roles are not new to history; they have always been a part of society. 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Starbucks, Case Study - 2099 Words

December 3, 2012 December 3, 2012 Andrei Gavriluta Strategic management Birkbeck, University of London Andrei Gavriluta Strategic management Birkbeck, University of London Starbucks in the us: too much coffee spilling all over? Coursework - Essay Starbucks in the us: too much coffee spilling all over? Coursework - Essay Table of Contents I. SUMMARY1 II. CASE STUDY ANALYSIS 1 i. STRATEGIC POSITIONING AND MARKETING MIX1 ii. PORTER’S FIVE FORCES2 iii. SWOT ANALYSIS3 iv. EXTERNAL ENVIRONMENTAL FORCES – PEST ANALYSIS3 III. CONCLUSIONS4 IV. REFERENCES5 I. II. SUMMARY Starbucks dates back from 1971 and is based in Seattle, Washington. The company was founded by Gordon Bowker, Jerry Baldwin and Zev Siegl and it†¦show more content†¦Additionally, promotion can be considered as a marketing strategy which helps the increase in sales (Shimp 1997:42). Starbucks attempted to establish a national monopoly without having to use advertising. They relied on organizing events and promoting their brand – by using mugs and T-shirts on which they printed artworks that were a reflection of a city’s personality. ii. PORTER’S FIVE FORCES According to Michael Porter, â€Å"Every industry has an underlying structure, or a set of fundamental economic and technical characteristics, that give rise to these competitive forces† (Porter 1998:23). The forces mentioned above are: industry rivalry, threat of new entrants, threat of substitute products, bargaining power of suppliers and bargaining power of buyers. Additionally, Porter mentioned that: â€Å"Knowledge of these underlying sources of competitive pressure provides the groundwork for a strategic agenda or action† (Porter 1998:22). By applying the industry rivalry concept, although Starbucks has other competitors, they are comparatively smaller and they often focus their business in certain areas or regions. 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The originalRead MoreStarbucks Case Study1452 Words   |  6 PagesStarbucks Case Study 1 MKTG 220 September 18th, 2012 Table of Contents Case Review3 Determining the Root Problem4 Identifying the Problem Components4-5 Generating Alternatives5 Evaluating Alternatives6 Choose an Alternative7 Implementation Plan7 Alternative Choice8 Work Cited9 Case Review Starbucks is one of the leading coffee retailers in the world; according to their company profile they are operating nearly 18,000 retail stores in 60 countries. They serve millions of customersRead MoreStarbucks Case Study1429 Words   |  6 PagesIntroduction This is a proposal based on the case study â€Å"Starbucks – going global fast† (Cateora and Graham, 2007), further research has been undertaken and analysis and recommendation will be based on these sources of information. 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The Uncontrollable Diseas Of Gambling Essay Research free essay sample

The Uncontrollable Diseas Of Gambling Essay, Research Paper The Uncontrollable Disease of Gambling In the US today, as gaming is going more popular so are chancing nuts. As the provinces institute legalized gaming, their income additions dramatically. Compulsive chancing demands to be recognized and medically treated before it is excessively late for the gambler. The lone manner to handle the disease of compulsive gaming is absence from chancing. Therefore, compulsive gaming must be considered and unmanageable disease. Harmonizing to the Merriam Webster Dictionary, compulsive means an resistless ( unmanageable ) urge ( Mish 166 ) . A disease is defined as being an unnatural bodily status that impairs working and can normally be recognized by marks and symptoms. Uncontrollable means incapable of being controlled ( Mish 222 ) . We will write a custom essay sample on The Uncontrollable Diseas Of Gambling Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Pathologic gaming has been defined by the American Psychiatric Association # 8220 ; as a chronic progressive failure to defy urges to chance, and chancing behaviour that comprises, or amendss personal, household, or vocational chases # 8221 ; ( Glazer 2 ) . How can it be determined if an person is a compulsive gambler or non? Harmonizing to the American Psychiatric Association you are a pathological ( compulsive ) gambler if you exhibits theses traits: ( 1 ) you have # 8220 ; preoccupation with gaming ; ( 2 ) a demand to increase the exhilaration produced by chancing ; ( 3 ) restlessness or crossness when unable to chance ; ( 4 ) repeated unsuccessful attempts to command, cut back, or halt gaming ; ( 5 ) gaming in an attempt to acquire back money lost during chancing on a old twenty-four hours ; ( 6 ) gaming in an attempt to get away # 8221 ; an unpleasant # 8220 ; temper ; ( 7 ) prevarication to cover up chancing ; ( 8 ) endangering a important occupation, relationship, or educational chance by chancing ( 9 ) engaging in illegal activity to finance gaming ; and ( 10 ) traveling to person else to alleviate a despairing fiscal state of affairs produced by chancing. An person who fulfills five out of the 10 standards is diagnosed as a pathological gambler. Problem gamblers would fulfill merely two, three, or four of these standards # 8221 ; ( Lesieur 2 ) . If you answered five of the 10 inquiries yes, you need to look into yourself in to the nearest Gamblers Anonymous support group, because you have the unmanageable disease of compulsive gaming. Although grounds is soon sketchy on compulsive gaming, certain facts are get downing to emerge. In the past work forces were 95 % of all compulsive gamblers. Today adult females make up about a 3rd of compulsive gamblers ( Compulsive 1 ) . Therapists have begun to detect many similarities between intoxicant, drugs, and chancing dependence ( Lesieur 6 ) . # 8220 ; An dependence to chance must be considered a sever job, similar to that of intoxicant and drugs. # 8221 ; Gamblers frequently experience an gladdened high when gaming and backdown symptoms when they are non chancing ( Glazer 8 ) . Since pathological gamblers are determined to hold similarities to alcoholism and drug users, which is considered to be an unmanageable disease, pathological gaming must be labeled as an unmanageable disease, in order to decently name the job and work out it ( Lesieur 6 ) . # 8220 ; Compulsive gaming is perceived to be a disease that can non be cured, merely arrested # 8221 ; ( Lesieur 5 ) . In the past 20 old ages, gaming has dramatically increased, as has the rate of pathological gaming. By 1991, the entire money spent on gaming has risen over three hundred billion dollars ( Pathological 1 ) . Although provinces grosss from chancing have increased vastly, the aid for job and pathological gamblers lags far behind. It has been proven that the rate of compulsive gamblers is lifting at an dismaying rate. The most comm on attack for pathological gamblers is to fall in self-help groups such as the Gamblers Anonymous ( GA ) , a twelve-step plan base on Alcoholics Anonymous ( Lesieur 5 ) . Many more hours need to be put into researching diseased chancing. Research needs to be conducted on legion angles, including whether or non diseased gamblers should utilize abstention from chancing for the remainder of their life ( Glazer 9 ) . If we do non get down passing money on researching the unmanageable disease of compulsive chancing the job will merely go on to skyrocket into the following millenary. If an person is non able to command his or her head they are out of control, in other words they are unmanageable. A # 8220 ; compulsive gambler is unable to command the overmastering impulse to chance # 8221 ; ( Wedgeworth 4 ) . Therefore, the compulsive gambler is determined to suit the construct that the overmastering thrust to chance is an impulse and non within the gamblers witting control ( Wedgeworth 5 ) . Compulsive gaming is an unmanageable disease that thrives in the victim # 8217 ; s caput. Harmonizing to Aprile, a nurse practician, recent surveies indicate compulsive gamblers suffer from unequal degrees of encephalon chemicals. Therefore, the instability causes the gamblers to prosecute in risk-taking opportunities ( Aprile 6 ) . If you are out of control of your organic structure and your encephalon is non working decently, so you are non in control of yourself. Since the compulsive gambler # 8217 ; s head is non working decently, he or she is considered to be out of control and necessitate aid instantly. Otherwise, the unmanageable disease of chancing will go on to destroy their lives. Compulsive gaming is evidently an unmanageable disease. The gamblers frequently drift into a province of head that they have to chance. They believe it will work out all of their jobs, so the gambler has no pick, but to chance away every penny he or she was able to acquire clasp of. Compulsive gamblers make colored ratings of the result. Often clip, gamblers make irrational determinations that chancing will work out their fiscal jobs. Which is merely and semblance of control so the gambler can support his or her gaming wonts ( Lesieur 7 ) . Although Gamblers Anonymous is a deep plan aimed to bring around gamblers from their unmanageable impulse to chance by non chancing at all, the statement comes whether the lone remedy for the disease is abstinence. The easiest manner to work out an unmanageable disease is to neer acquire it. So don # 8217 ; t get down chancing if you don # 8217 ; Ts have to, otherwise, you will necessitate all the friends you have to assist you maintain you off form the unmanageable disease of gaming. Aprile, Dianne. # 8220 ; You wager your Life. # 8221 ; Courier-Journal and Louisville Times Co. 3 Dec. 1989: 1-10. 12 July 1999 Sirs. # 8220 ; Compulsive Gambling is an frequently Overlooked. # 8221 ; Consumers # 8217 ; Research. June 1999: par. 1. 12 July 1999. Ebsco. Ed. Mish, Frederick C. The Merriam-Webster Dictionary. Massachusetts: Springfield, 1997. Glazer, Amy. # 8220 ; Pathologic Gambling. # 8220 ; The Nurse Practitioner Sept. 1998: 12 par. 12 July 1999. Infotrac. Lesieur, Henry R. # 8220 ; Costss and Treatment of Pathological Gambling. # 8221 ; Annalss of the American Academy of Political and Social Science. March 1998: 4 pars. 12 July 1999. GW2. # 8220 ; Pathological Gambling. # 8221 ; Harvard Mental Health Letter. Jan. 1996: par. 1. 12 July 1999. Sirs. Wedgeworth, Raymond L. # 8220 ; The hypostatization of the # 8216 ; pathological # 8217 ; gambler: an analysis of chancing intervention and the application of the medical theoretical account to job gambling. # 8221 ; Positions in Psychiatric Care. 1-14. June 1998. Infotrac.